Many people think of influencer marketing such as Kim Kardashian or these influencer lists you have in the world of B2B Marketing. But in...
Fickle lot those socially savvy consumers eh! Let's be honest with ourselves, retail adopted the homogenisation and the blandness of...
Many leaders we talk to, make an assumption that because they are influencers within their business, this somehow makes them influential...
Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...
I wrote an article with this exact title 41/2 years ago. You can see it here. 👉 CHANGE A short article on Rory changing putter and...
Can it be that this time last year the world (except for Wuhan) was enjoying the commercial benefits of the festive season and looking...
Today there are very few places left for brands who want our attention to go to if this pandemic continues to decimate revenues, and the...
On Thursday 22nd October I put a flag up on LinkedIn to alert retail CEOs that I had a few ideas that could help them drive revenues, and...
With the VP of Sales...When we explain the difference between outdated, unwelcomed 'interruption' techniques such as cold calling, paid...
I'm writing this blog following the first major release from the UK's version of Lockdown which saw many businesses such as hairdressers,...
I can definitely see the attraction for brands to use so called 'influencers' particularly if they (the brand) operate in highly...
The article is "interesting" as it talks about digital transformation and then immediately offers analogue advice. Strange! How Did...
Google and Facebook both attributed better-than-expected first quarter performances to brands moving money from more broad-based brand...
During this crisis have you noticed how much additional time you and the family are spending on social media? Can you recall the last 3...
There a rare breed (for now) connected leaders that is. We can now evidence that many leaders, especially CEO's and CMO's have a...
The global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and will hit...