1/29/2021 8:39:03 AM Engaging with HCPs in The New Normal – A Roadmap for Success By Tim Hughes I read a great blog yesterday by one of our US partners Thomas Ross, it was based on this article about HCP (Healthcare Professionals),...
4/24/2020 8:32:31 PM An Exit Plan From Lockdown - Why Track & Trace Apps are flawed & not the solution. By Stephen Sumner Whilst governments are focused on the immediate priorities of managing the respective health systems they are also having to keep a very...
5/15/2019 1:50:49 PM Does GSK really have a true digital transformation formula? By Stephen Sumner It seems that every Healthcare solutions provider wants to teach us how to look after ourselves, and they all have different products and...
5/15/2019 11:36:57 AM 'GE Healthcare' want's to humanise B2B marketing, but where the proof?. By Stephen Sumner Whilst the quotes from this 2015 article (link below) are now out of date, it seems that back then GE Healthcare had it's sights set on...
5/13/2019 10:53:48 AM Healthcare Marketers Faced With Legacy Challenges For Digital Transformation. By Stephen Sumner The conservative nature of the healthcare industry and its highly regulated environment has meant that it has been slow to adapt to...
5/13/2019 9:37:17 AM Marketing isn't easy if your in healthcare solutions. By Stephen Sumner "All marketing has challenges – but healthcare marketing challenges are especially complex. Although every market has its own...
5/13/2019 12:00:00 AM The healthcare industry is one of the slowest to digitally transform. By Stephen Sumner The healthcare industry is one of the world's largest and fastest-growing industries. Consuming over 10 percent of gross domestic product...
5/13/2019 12:00:00 AM Transitioning from Traditional to Digital Marketing in Healthcare Solutions. By Stephen Sumner When eCommerce took off it not only disrupted, but also shook Boardroom’s around the world, it seems that ‘Social Commerce’ is already...
5/10/2019 12:00:00 AM Are Big Health Care Brands Relateable, And Do They Have the Social Proof to back it up? By Stephen Sumner Healthcare is uppermost in our Covid19 world. It seems that the big providers of products might be having a boom time. I was a sickly...