2/4/2020 11:05:51 AM 'Don't Do Evil' - Unless your Google!. By Stephen Sumner As marketers we now have access to our customers in every nook and cranny of their lives. But with more layers of technology between us,...
1/21/2020 10:56:42 AM Google - penalties and non referring clicks - just how does your brand mitigate risk? By Stephen Sumner I recently saw some stats from 'Google' that evidences circa 50% of searches no longer end in a click to the source. Which on the surface...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
6/24/2019 8:35:52 AM How Does Social Media Drive Website Traffic, Without Advertising? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...