6/29/2020 1:49:22 PM Why Going Cold Turkey with Your Paid Media Agency is Now Your Only Option. By Stephen Sumner So your in the publishing and content creation business and all your revenue eggs pre-Covid were sat in one basket which was...
2/4/2020 11:05:51 AM 'Don't Do Evil' - Unless your Google!. By Stephen Sumner As marketers we now have access to our customers in every nook and cranny of their lives. But with more layers of technology between us,...
1/27/2020 10:11:30 AM Does the ICO really have the teeth for adtech? By Stephen Sumner If your company fucked up with a data breach how much tea and sympathy do you think the ICO would have for you before imposing penalties?...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
9/9/2019 1:02:03 PM More than 50% of Google searches end without a click to other content By Stephen Sumner Search is great, but only if you know what you're looking for which is why 'content discovery' is a critical part of the 'Alphabet' owned...
5/23/2019 12:00:00 AM 'Content Discovery’ is the start of the demise of Google, and Your Website!. By Stephen Sumner It might be time to realise that the advertising model that was originally thought up for the internet just doesn’t work anymore. The...
1/28/2019 9:40:37 AM Digital Advertising sector is facing an uphill Battle By Tim Hughes Interesting article that highlights the annoyance of digital advertising. You know when you go to a websites and there are videos...