6/29/2020 1:49:22 PM Why Going Cold Turkey with Your Paid Media Agency is Now Your Only Option. By Stephen Sumner So your in the publishing and content creation business and all your revenue eggs pre-Covid were sat in one basket which was...
2/10/2020 12:00:00 AM We all know about annoying ads, but WTF’s a disruptive ad? By Stephen Sumner Not only are there now 1 in 4 people adopting ad blocking software, not only is their forecast to be circa $100 Billion in ad fraud by...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
7/23/2019 10:07:59 AM Advertisers don't want you to skip their ads, but you still do. By Stephen Sumner "Skip The Ad" Who can't wait for that few initial seconds to be over so you can get to see the content that sparked your interest in the...
7/23/2019 9:50:49 AM Why Ad Skipping Video's actually helps advertisers By Stephen Sumner Hands up, how many of you can't wait for the 'Skip Ad' button to arrive on YouTube, how many of you put the kettle on, or leave the room...
1/28/2019 9:40:37 AM Digital Advertising sector is facing an uphill Battle By Tim Hughes Interesting article that highlights the annoyance of digital advertising. You know when you go to a websites and there are videos...