I have been doing some deep dive 'go to market' research for a client of mine around those pesky 'yoots' known as the 'Gen Z people'....

Let me give you something to think about.  If you had seen the following statement prior to this pandemic what would you, your leadership...

Without a doubt 2020/21 has made us all open to change, particularly in the way we have to go about our daily lives. It will go down in...

Pubs are closing, unemployment is on a steep rise, and for those lucky enough to have one the message everywhere is to continue where...

The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content. The...

What do I mean by this? In order to catch a fish, you first need to know where they are. How do you do this? Luck, trying new parts of...

As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards and more, consumers are trying to get...

Do you know what an 'OK Boomer' is? No, neither did I, apparently its; "OK boomer" is a viral phrase used to dismiss or mock those who...

It's exhausting isn't it? Social media that is, just when you thought you and your team had got to grips with Facebook, Instagram,...

The women's handbags and totes business in the U.S. is down over 20% in the first eight months of 2019, compared with three years ago,...

We have 2 generations coming through to the workplace, one of them (Millennial) are already here, and they're making waves in the brave...