If you are a CSO of an organisation, then this is for you, your management team and all those you lead into the new landscape of digital...

In this research by Gartner "The Chief Sales Office Fourth Quarter 2020" they itemise a number of interesting developments and challenges...

Gartner released the hype cycle for 2020 and there is nothing on there about social media. Where as, you check out this research from...

84% said "increased use of social media to engage with brands" 78% said "increased preference for digital commerce" 34% said "increased...

When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...

Account Based Marketing or Account Based Sales as I prefer to call it, has created a dilemma for many companies.  Most companies are...

While 2020 is still 2 years away, are we getting close to the 2011 Gartner prediction that "By 2020, customers will manage 85% of their...