4/12/2021 11:12:26 AM Are You Still Marketing Like It's 2019? By Stephen Sumner My journey into marketing started in retail operations, and then into general management. I like to think I moved up the corporate...
4/12/2021 10:36:36 AM The Banking & Finance Sector Called - They Want Their 90's Marketing Back. By Stephen Sumner 'Social Proof' is one of the biggest key drivers in forming buying (or not) opinions with decision makers because they are looking to...
1/18/2021 12:00:00 AM How Wealth Managers Can Stay Ahead of the Digital Curve in 2021 By Tim Hughes This is a great article written by my friend April Rudin about the changes taking place in sales within banking, insurance and wealth...
1/11/2021 12:00:00 AM What’s Slowing Down Digital Transformation in Insurance? By Tim Hughes This is a great article about the changes taking place in sales within banking, insurance and wealth management. To quote this article...
12/20/2020 2:50:26 PM The Sales Transformation Taking Place in Wealth Management By Tim Hughes This is a great article written by my friend April Rudin about the changes taking place in sales within banking, insurance and wealth...
10/31/2020 11:09:44 AM Why Financial Institutions Must Build Long-Term Digital Strategies Now By Tim Hughes The other week I was on a webinar, I was invited on to talk about digital, digital disruption, digital transformation and the use of...
5/19/2020 3:42:09 PM What Can the N Brown plc Marketing Teams Do When the Budget is Slashed by 80%? By Stephen Sumner As well as the daily headline news about one retailer or another capitulating to the Covid-19 stranglehold on the consumer I picked up...
4/1/2020 12:00:00 AM How the Entire Business Community Can Help SME Businesses with Funding Help - NOW! By Stephen Sumner Have you applied for a 'Business Interruption Loan'? What about the wage payment subsidy to pay employees during the furlough period as...
2/26/2020 9:05:34 AM Social Selling on LinkedIn for Financial Service Providers By Tim Hughes One of our clients recently described a "social" organisation. A social organisation being one that is run on social. Social in sales,...
9/23/2019 12:00:00 AM Financial services can use Social to grow, but first they need to understand how to be 'social'. By Stephen Sumner Over the years I've been involved in the periphery of financial services, it's a highly regulated sector and most meetings I've ever...
6/4/2019 12:00:00 AM Social Listening for big brands in Regulated Industry still isn't a thing - yet! By Stephen Sumner I spent a lot of time these past few weeks posting blogs about the 'Healthcare, Legal, Financial, and Retail' sectors, mainly to...
4/29/2019 12:00:00 AM Financial Services, its all about them, NOT you? By Stephen Sumner I was just reading an article on Forbes website (link below) that highlights (what they say) the Top 7 key trends for digital...
8/1/2018 5:59:48 AM Being unsocial is no longer an option for the Financial Services industry By Tim Hughes When we started Digital Leadership Associates (DLA) www.social-experts.net two years ago we were given lots of advice as to where and...
6/26/2018 4:36:22 PM To Succeed at Digital Transformation, Focus on Customers and Innovation By Tim Hughes The research we are seeing seems to have reached a tipping point. In the past the digital transformation articles were very "why" but...