Retail prices continue to remain stubbornly higher, there's even talk by the UK Government about retailers introducing price caps - crazy...
I don't know about you but today we seem to be constantly bombarded with intrusive ads from everywhere, my personal bug bear is the...
No wonder it's become common to call data the "new oil". The analogy isn't perfect. Data can be used many times, oil only once. Data...
There is a view around paid media that its still the most effective way to deliver 'reach'. Some of which I might subscribe to if I...
Companies whose revenues have already been decimated by the pandemic and still have the ability to get through this next set of fiscal...
The definition of what we consider as “marketing” is changing and becoming broader. No longer is it just about branding and advertising,...
Before the advent of today's credit card or their historical equivalents, people had to save up and have the funds available to make a...
When Adam Gray and I started DLA Ignite we had a clear vision on how we were going to change the world, which is very much alive today. ...
Over the years I've worked with some really great CEO's and CFO's, many of them were responsible for steering major international...
'Social Proof' is one of the biggest key drivers in forming buying (or not) opinions with decision makers because they are looking to...
This affects all of us… “In a recent Forrester survey, 62% of B2B buyers said they can now develop selection criteria or finalize a...
This is a great article written by my friend April Rudin about the changes taking place in sales within banking, insurance and wealth...
This is a great article about the changes taking place in sales within banking, insurance and wealth management. To quote this article...
In this article from the Boston Consulting Group (BCG) they ponder this exam question, and I will answer it based on how we see the world...
The other week I was on a webinar, I was invited on to talk about digital, digital disruption, digital transformation and the use of...
In some recent research, a survey of 500+ professionals reveals where procurement and supply chain must focus to establish leadership and...