A Bot Goes Into A Bar And Buys A Drink - With Your Money!!
I don't know about you but today we seem to be constantly bombarded with intrusive ads from everywhere, my personal bug bear is the...
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They Say That Data Is The New Oil - It Is for Fraudsters.
No wonder it's become common to call data the "new oil".
The analogy isn't perfect. Data can be used many times, oil only once.
Data...
The Hard Truth About 'Paid Media' - Pssst, Don't Tell The CEO & CFO.
There is a view around paid media that its still the most effective way to deliver 'reach'.
Some of which I might subscribe to if I...
The Next Fiscal Challenge Is Here - What Can Retail Do NOW?.
Companies whose revenues have already been decimated by the pandemic and still have the ability to get through this next set of fiscal...
Another New Year Is Looming For Retail - Or Is It?
The definition of what we consider as “marketing” is changing and becoming broader.
No longer is it just about branding and...
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