11/17/2020 4:20:59 PM The ROI Dilemma Marketers Face With Programmatic Advertising By Tim Hughes Interesting article that does not really promote the need for advertising. After all, the great blessing of digital is that you can...
10/15/2020 11:12:52 AM Bravery: An Underrated Virtue for Chief Marketing Officers By Tim Hughes We meet many CMOs and the number one thing they say to us is that "marketing isn't working anymore". When I tell this to some CMOs they...
7/25/2020 9:47:49 AM Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics - Where You are Going Wrong By Tim Hughes My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of the car...
6/30/2020 9:23:04 AM Marketing without Facebook? Let’s Talk About That By Tim Hughes There are a number of companies that are boycotting Facebook ads because their ads can be run alongside "hate speech". This means that...
12/17/2019 9:22:34 AM What really happens when you spend over £1m on Facebook ads? By Stephen Sumner I came across this slightly dated narrative from someone who has spent quite a bit of time, and quite a lot of money on Facebook...
12/10/2019 11:53:29 AM E-scooter company Unicorn Goes Bust after Spending Big on Facebook ads By Tim Hughes Facebook ads work, I often buy sub £50 / $50 items from Facebook and Instagram. Would I buy a $699 (£531) scooter from a facebook ad?...
8/5/2019 12:11:24 PM Facebook TV - is it just another looming Data Privacy issue? By Stephen Sumner The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
1/28/2019 9:40:37 AM Digital Advertising sector is facing an uphill Battle By Tim Hughes Interesting article that highlights the annoyance of digital advertising. You know when you go to a websites and there are videos...
12/27/2018 12:00:00 AM The complex digital advertising ecosystem explained By Tim Hughes Let's get this right, it is nearly the second decade of the 21st century and you still think advertising; so interrupting people and...
8/30/2018 4:18:41 PM Social Media Marketing is Evolving, Here's How to Keep Up By Tim Hughes Social Media has evolved, I've been on facebook 11 years and Twitter 9. In that time there has been a massive change, for the better I...
8/7/2018 5:10:11 PM In Sales and Marketing - Do You Eat Your Own Dog Food? By Tim Hughes This article is about the recent Facebook Advertisements, these are not Facebook ads on Facebook but Facebook advertising themselves. ...
3/26/2018 8:33:58 AM If You Had the Choice Which Would You Do - Read an Article or Read an Advertisement? By Tim Hughes 70% of people would prefer to learn about your company through a blog .... If we think about the way we work ourselves, nobody looks at...