4/6/2021 8:43:02 AM A Great Customer Experience Today is The Minimum Expected Experience. By Stephen Sumner Brands that didn’t take e-commerce and digital mastery seriously enough before the pandemic are now out of business, or heading in that...
3/8/2021 11:54:37 AM 'Visual Merchandisers' - Retail Needs You More Than Ever, Please Come Back! By Stephen Sumner The current crisis has forced organisations to adapt rapidly to new realities, opening everyone’s eyes to new, faster ways of working...
2/11/2021 9:20:56 AM eCommerce - Why It's All About the Transaction Not The Social Experience. By Stephen Sumner I've been involved in eCommerce since the very early days, and during that time I've seen a lot of brands come and go, along with a whole...
10/11/2020 12:01:15 PM Is 'Amazon' Really the Right Place for Luxury Brands - Or Yours for That Matter? By Stephen Sumner As the mighty 'Amazon' are now opening up further to include several well known 'luxury' brands some are saying this is a good move. I...
10/5/2020 9:06:36 AM If Social is Fun, Why Is eCommerce Boring Us? By Stephen Sumner eCommerce as we know it started its journey at the very end of the last century. There was no blueprint, and definitely no template. ...
9/7/2020 11:34:43 AM Retailers Need to Stop Fighting with the Landlord & Do This. By Stephen Sumner The daily pressure on physical retailers around the world to meet the expected demands from consumers has never been greater. The bar to...
8/9/2020 10:30:29 PM Social Selling 'Masterclasses' do nothing but confuse people... By Digital Leadership Associates I had yet another Zoom call today with a client who has attended 2 separate, 1 to 2 hour ‘Social Selling’ ‘Masterclasses’ and are now...
7/27/2020 9:40:19 AM What Can Retail Learn From Luxury Brands Using 'Social' to Connect to Consumers? By Stephen Sumner For business and consumer behavioural reasons I keep a close watch on China - and not just for stories, myths, and especially not for...
1/21/2020 1:56:00 PM Is my Phone Designed for Adverts, or Digestible Content? By Stephen Sumner Despite the fact that more people are accessing publishers’ sites via mobile devices, publishers aren’t wringing their hands about the...
10/21/2019 12:00:52 PM Do Digital Gift Cards Really Increase Loyalty? By Stephen Sumner Are you a business that uses digital gift cards? I came across the article in the link below that takes a look at the 'Gift Card' sector,...
10/11/2019 8:54:07 AM Should You Start Thinking Experience Instead of Service in Retail?. By Stephen Sumner Many companies today have a 'Customer Service' team, these are the unsung heroes of a company who to be frank, are tasked with dealing...
7/8/2019 11:29:39 AM What really works in a world deaf to advertising? By Stephen Sumner I write a lot about the intrusive advertising industry, if your regular reader of my blogs you will already know why. I look at...