"More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining...

A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs. ...

In a recent blog, Eric Doyle here at DLA Ignite tells a tale of two companies.  While I'm sure the tale is fiction, I do know it's based...

The CEO of HSBC, Noel Quinn shared his first post on LinkedIn last week.  This is what he wrote : As of today, 19th October 2020, his...

Today, people are looking for 'social proof' and validation from peers around which products and services they might be interested in...

If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...

There is one question you need to ask companies today to see if they are on track with their digital transformation. That question? "What...

The article I have "passled" is from a software supplier of Employee Advocacy.  We see a lot of software suppliers walk into businesses,...

I can definitely see the attraction for brands to use so called 'influencers' particularly if they (the brand) operate in highly...

For as long as I've been in business I've been fascinated with understanding why we choose one brand over another. Today It's got to be...

At no time in history has the human race been more 'digitally' connected.  An at no time in history have companies and brands been so...

The term "personal branding" sounds like something that is unattainable, so why bother?  Read on. We believe that the world has changed...

I feel sorry for so many employees that have had to take part in "employee advocacy".  I also feel sorry for the friends and family of...

This research is pretty damning.  The same with sales and marketing. Trust is pretty low for sales and marketing. Today I spotted a...

I remember being on a sales course and one of the things I learnt was what the difference between a tactic and a strategy. Which was...

While this article is about Euro 2020 the football (soccer) tournament being played this summer.  The article is "on point" as to how we...