Yes. Social selling / digital selling is the way we sell now There was a time when social selling was deemed as maybe oddball or an...
I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
Just found this research on email marketing, before we dig in, let's understand the sample "The report was based on data from a survey...
In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...
In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...
This Harvard Business Review article makes some interesting forecasts about the use of social media by business. "The Special Covid-19...
Robert Stephens, founder of Geek Squad, and goes something like: “Advertising is the tax you pay for being unremarkable. It's time to...
Love the opening paragraph of this article "Like everyone else, B2B marketers experienced a very different 2020 than they had originally...
Forester makes a number of predictions for 2021 and this is one of them. Inauthentic Brands will Fail Contradictory Consumers...
If you are still buying paid media, you really need to take a look at how you can get better value for your money. "Take for instance...
Digital Marketing Strategies Fail for one simple reason, they don't take into account the customer. At this point most articles then dive...
This is a review of the year 2020, using Hubspot data, this is anonymised data from all of their clients worldwide. You can watch the 55...
This is based on a great video and report by Simon Kemp, a quick summary follows:- Digital Adoption is Accelerating "Now the big headline...
Last night my partner and I went for a walk in west London where we live. It gets dark at this time of the year, 16:00 in the afternoon. ...
Let me introduce you to Eric Doyle. Eric has worked his life in "oil and gas" but realised with the move to a more sustainable outlook in...
We meet many CMOs and the number one thing they say to us is that "marketing isn't working anymore". When I tell this to some CMOs they...