We were on a team call yesterday and ended-up getting on to the subject of cold calling and I was reminded that the other day I had a...

What is digital transformation? Marc Benioff, Chairman and co-CEO of Salesforce came up with a good definition…(link to article below)...

My son is learning to drive right now. He is taking lessons and finding his feet on the open roads. He has a good instructor who is...

I was a guest on the 'Digital Download' on Friday afternoon. It’s a LinkedIn Live show with the DLA Ignite partner companies and we...

My family and I were at Murrayfield Rugby stadium yesterday to watch Scotland take on Australia.   On paper it’s a tough game, The...

The evolution of modern business continues… We meet more and more professionals with the word ‘revenue’ in their titles these days.  'SVP...

The scale of growth in the use of Social Media worldwide is incredible and can be daunting. 61.8% of the population of the world are...

In a previous blog, I wrote about the importance of using hashtags correctly in your content. Not just any old hashtags, those that are...

In our line of work, we meet with industry professionals each week, across sectors, across the globe. We discuss the state of play, the...

Dr. Martina Fohr and Pietro Mazzocchi ofSpencer Stuart  👇From “wine and dine” to click and engage."Sales success is shifting from being...

The rise of CLOUD marketplaces.How B2B procurement is shifting towards online channels.  The PRINT industry. A billion dollar industry.A...

In the world of GDPR gated content the What, Why, Which etc, has got a load more complicated. In the past marketing was "simple" you...

Any organisation going through change need to take into account 3 things; People, Process and Technology. I watched a large, let's call...

Yell the owner of Yellow Pages will go fully digital and no longer print the Yellow Pages from January 2019. There will be one this year...

I've watched a marketing automation project fail. It was a case study on how not to implement marketing automation. Take, probably the...

In 2016 my book "Social Selling - Influencing Buyers and Changemakers", in which we used Google research from 2014, which talked about...