The Truth about Gated vs. Ungated Content
In the world of GDPR gated content the What, Why, Which etc, has got a load more complicated.
In the past marketing was "simple" you...
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Tell Me Why I Don't Like DIgital Transformation
Any organisation going through change need to take into account 3 things; People, Process and Technology.
I watched a large, let's call...
This is What Disruption Looks Like!
Yell the owner of Yellow Pages will go fully digital and no longer print the Yellow Pages from January 2019.
There will be one this year...
Why People and Process are Your Secret to Martech Success
I've watched a marketing automation project fail.
It was a case study on how not to implement marketing automation.
Take, probably the best...
The Age of the #Changemaker in Digital Transformation and Sales
In 2016 my book "Social Selling - Influencing Buyers and Changemakers", in which we used Google research from 2014, which talked about...
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