There is a lot of talk about Influencer marketing.  Much of it is wrong as influencer marketing is seen as advertising (paid media).  You...

Somebody said to me the other day on Facebook that many of his clients were not on LinkedIn.  Really? With 645 million people on LinkedIn...

As the old ways of Marketing fail, people try and find ways to prop them up.  Hence Personas were developed.  Here is a way to take mass...