6/9/2023 9:07:59 AM This Is The Biggest Mistake People Make With A Social Media Strategy? By Stephen Sumner Are you still getting bombarded every day on LinkedIn with 'follow/subscribe' to my newsletter? Reading everyone's newsletter, or...
2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
3/7/2022 4:44:17 PM "Never in a month of THUNKdays": Edition #2...Influence! By Digital Leadership Associates Hi, thanks for subscribing and welcome to edition 2 of Never in a Month of THUNKdays! This is a deep dive inside and around everything...
1/31/2022 3:09:33 PM Is 'Fraser Group' Delivering On Its Promise With Experiential Retail Stores? By Stephen Sumner The job of retail leaders is to understand how to inspire the consumer first and foremost, ensuring your entire team are internally...
12/1/2021 11:34:33 AM The Difference Between ‘Good’ and "Excellent" In Retail is Detail. By Stephen Sumner The old but very much valid maxim 'retail is detail' seems to be losing its credibility and lustre for many based on the experiences by...
11/3/2021 1:46:41 PM Do You Have A Customer Experience 'Anchor Point'? By Stephen Sumner The COVID-19 pandemic has upended the retail industry, forcing the closure of physical stores and causing uncertainty for the future of...
10/27/2021 2:19:11 PM Is 'Buy Now Pay Later' Really The Future For Retail or Is There Something Bigger? By Stephen Sumner Before the advent of today's credit card or their historical equivalents, people had to save up and have the funds available to make a...
10/13/2021 10:36:53 AM 'Why' Do We Choose One Retailer Over Another? By Stephen Sumner Transformation isn't about digital, channels, tech, Apps, websites, or other fixed mindset stuff, it's totally about being consumer...
9/28/2021 10:54:34 AM Why a Focus on Tech Rather Than on Customer Value is Holding Retail Back. By Stephen Sumner If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
9/21/2021 2:14:16 PM What's You're ROX - Return on Experience? By Stephen Sumner If you operate in the retail sector you'll have been told that 'service' is one of the key things that differentiates your company from...
6/22/2021 10:53:59 AM Why M&S Should be 'Listening' to The Consumer Using 'Social Sentiment'? By Stephen Sumner Unless you've been hiding under a rock these past few years, regardless of where you are in the so called 'developed world' you can't...
6/1/2021 8:55:59 AM Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions? By Stephen Sumner Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
5/25/2021 9:45:04 AM Why Do Customers Buy from Someone Else? By Stephen Sumner As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand) that starts...
4/12/2021 11:13:51 AM Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation. By Stephen Sumner "A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
4/6/2021 9:25:50 AM What Can We Learn From 'Tinder' About Branding? By Stephen Sumner Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
4/6/2021 9:09:56 AM Any Retailer Can Give A Great Experience - When the Store is Empty. By Stephen Sumner Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...