Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
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What Can We Learn From 'Tinder' About Branding?
Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
Any Retailer Can Give A Great Experience - When the Store is Empty.
Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...
A Great Customer Experience Today is The Minimum Expected Experience.
Brands that didn’t take e-commerce and digital mastery seriously enough before the pandemic are now out of business, or heading in that...
'Visual Merchandisers' - Retail Needs You More Than Ever, Please Come Back!
The current crisis has forced organisations to adapt rapidly to new realities, opening everyone’s eyes to new, faster ways of working...
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