'Why' Do We Choose One Retailer Over Another?
Transformation isn't about digital, channels, tech, Apps, websites, or other fixed mindset stuff, it's totally about being consumer...
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Why a Focus on Tech Rather Than on Customer Value is Holding Retail Back.
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
What's You're ROX - Return on Experience?
If you operate in the retail sector you'll have been told that 'service' is one of the key things that differentiates your company from...
Why M&S Should be 'Listening' to The Consumer Using 'Social Sentiment'?
Unless you've been hiding under a rock these past few years, regardless of where you are in the so called 'developed world' you can't...
Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
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