Why M&S Should be 'Listening' to The Consumer Using 'Social Sentiment'?
Unless you've been hiding under a rock these past few years, regardless of where you are in the so called 'developed world' you can't...
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Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
Why Do Customers Buy from Someone Else?
As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand)...
Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
What Can We Learn From 'Tinder' About Branding?
Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
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