Social media and in particular LinkedIn is the busiest and best place to showcase your industry business knowledge and create insight for...
Social selling has many benefits, one of them is that it provides to you, your team total transparency as to what your time are...
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
We are in what seems unprecedented times. As I sit here, working at my kitchen table and my Wife works upstairs in the home office, am I...
We all start "start-ups' with good intentions. We put our hearts, minds, money, pretty much everything into the dream. So when somebody’s...
Whenever you and I deal with a business, we deal with frontline workers, B2C or B2B it is always front line people. I remember being in...
Can you believe it? Well we can. Here is a pro-email marketing article, where they analyzed 12 million outreach emails. That's a...
I was listening to a presentation from Brian Solis yesterday and he talked about some research that he had undertaken. Now, let's...
We are often party to discussions where the answer is "tech" or a "tool". Usually the tool is going to magically do work that people are...
I was sitting with the CMO & Head of Social today. They work at a global, listed, multi-billion dollar organisation. We were creating a...
This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so. The buyer (in B2B and B2C)...
In the B2C world, it's easy to spot customer experience, we might fill a shopping cart on-line or go into a shop and be ignored, either...
Social buying is the way we buy today, social selling is the "equal and opposite" reaction to that. In the space were we work in which...
One of the problems with social media is that there are too many people offering bad advice, the wrong advice, advice because they are a...
There is a common theme about customer service and customer experience which nobody talks about. Social Media. Think about it. We use...
If you haven't read the @TrustRadius report it's worth getting a copy. To summarise it, vendors talk about their products and guess what,...