I'm very lucky, that my mother and father are still alive.  My mother is 82, and is shielding at home, while my father, 88 is in a...

We can't solve our problems from the same level of thinking that created them" Albert Einstein. 4 years ago, I jumped from a corporate...

I'm very lucky to have the latest iPhone. The iPhone was launched in 2007, it made a massive change to the way we lived and worked. ...

As we come out of lockdown and tentatively move towards living with Covid19. I won't say normality, as I don't think we will ever go back...

Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...

This article by Forbes has research that shows that usage of email with Generation Z has fallen to the point that the University is...

At one of the many companies we have transformed with social, we help "de-risk" the pipeline.  We de-risk the pipeline that is leading up...

Covid19 has placed many strains on business, social distancing, and the need to provide network leadership and the need to be digital....

What are executives doing on social to stand out? I want to talk about the psychology of the way we buy as this is important to the way...

I went to my local cafe today, nothing amazing, we used to go there at least once a week back in February.  We are big believers in...

1. People hate being interrupted and broadcast (pitched) at 2. Brands don't matter - I don't care about you, your company, your brochure...

Totally agree with this article, you should cut Marketing, but you do need to spend the money on Marketing wisely. In the past it didn't...

Once upon a time, there were companies. These companies were driven from the top down. They were hierarchical.  You did what you were...

Here is some interesting research from a New York PR Firm, Macias. The online survey was conducted July 15-16th, and involved more than...

Interesting research that the states that the B2B customer is totally indifferent and actively disengaged. I have to admit it's from...

And just like that, everything changed . . . We went into lockdown. A global pandemic. Panic. Social distancing. Working from home.  Some...