Reputation is key today for any brand or business.  You spend all that time building up the brand, building a culture (internal and...

When done well, it adds utility, guides, empowers, delights, and ultimately leads to sales. It builds and engages a valuable tribe. And...

“Nike isn’t a running-shoe company,”  “it is about the idea of transcendence through sports.” For as along as I've been in business I've...

This article below is sad, because it's actually "just" a sales pitch for LinkedIn (LI). Obviously not a surprise, don't forget that LI...