7/24/2020 9:28:32 AM No, GPT-3 can't write marketing copy. And here's why By Peter Springett I've had many conversations with marketing copywriters in the past day or so about the significance of GPT-3, the new open source...
6/5/2020 10:26:54 AM No, AI isn’t replacing journalists. But it is changing journalism By Peter Springett Another week, another headline warning that artificial intelligence is replacing journalists. No wonder so many of the reporters and...
10/7/2019 12:00:00 AM The Best Article About Copywriting this Year By Peter Springett It's hard to keep track of the best articles about content these days. The whole things gone a bit meta. I mean how do you make your...
9/3/2019 10:42:07 AM Do you subscribe to an online newspaper? And if not, why? By Peter Springett For all my software, TV, and music subscriptions, there’s one thing I’m not paying for and that’s journalism. This includes mainstream...
7/12/2018 8:17:54 PM And AI will write your advertising copy. Yeah, right. By Peter Springett Remember those random BS generator tools? I just used one to generate the following: "continually fashion enterprise-wide methodologies"...
4/2/2018 3:14:30 PM Speaking not writing. How communication benefits from vocal boost By Peter Springett I really love this post. It's saying something that's been on my mind for years and that I've written about many times before. One of the...