Why Going Cold Turkey with Your Paid Media Agency is Now Your Only Option.
So your in the publishing and content creation business and all your revenue eggs pre-Covid were sat in one basket which was 'advertising'.
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How To Create a 'Front of Mind' Brand Strategy That's Also Authentic.
Are you on Instagram and FaceBook?
I read that 1 in 4 post on those platform are now Ads.
I also read that in order to maintain demand
Why Your CFO Should be Happy and Worried for the Same Reasons
The global advertising industry is expected to decline nearly 12 per cent this year as the coronavirus pandemic batters businesses...
Why Should Consumers Trust Publishers & Advertisers Post Crisis?
The biggest elephant in the fraud ridden Ad tech driven advertising room pre Covid was the erosion of quality in favour of quantity.
Many...
External Influencers Aren't Always Your Best Brand Ambassadors - Here's Why!
I can definitely see the attraction for brands to use so called 'influencers' particularly if they (the brand) operate in highly...
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