5/27/2021 12:00:00 AM What does it take to lead in sales in a post pandemic world? By Tim Hughes I've just seen an excellent post by my colleague Kevin Milne, the post is on LinkedIn here. Kevin says "A few insights from the Gartner...
4/22/2021 12:00:00 AM The state of digital in April 2021 - Maybe social media isn't a fad By Tim Hughes This research comes out every quarter and I highly recommend that you, check it out. It's free, not gated and is a global break down of...
4/11/2021 4:56:39 AM Am I being outsold by my social selling competition? By Tim Hughes Yes. Social selling / digital selling is the way we sell now There was a time when social selling was deemed as maybe oddball or an...
2/18/2021 9:38:16 AM What You Should Know When Mapping Your 2021 Marketing Strategy By Tim Hughes I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
2/1/2021 12:00:00 AM The State of the Nation on Social in 2021 By Tim Hughes In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...
1/23/2021 1:13:33 PM Any CMO who wants to understand how to really harness martech should read this blog By Tim Hughes In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...
1/21/2021 8:45:49 AM CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World By Tim Hughes This Harvard Business Review article makes some interesting forecasts about the use of social media by business. "The Special Covid-19...
1/20/2021 11:17:17 AM Time Spent With Ad-Supported Media Hits All-Time Low, Social Media Usage is Up By Tim Hughes Robert Stephens, founder of Geek Squad, and goes something like: “Advertising is the tax you pay for being unremarkable. It's time to...
1/16/2021 10:52:09 AM Three Activities to Prioritize for Maximum Marketing ROI in 2021 By Tim Hughes Love the opening paragraph of this article "Like everyone else, B2B marketers experienced a very different 2020 than they had originally...
1/14/2021 10:42:33 AM Inauthentic Brands will Fail Consumers By Tim Hughes Forester makes a number of predictions for 2021 and this is one of them. Inauthentic Brands will Fail Contradictory Consumers...
1/10/2021 12:00:00 AM Can You Find, And Cut, These Unnecessary Digital Expenses? By Tim Hughes If you are still buying paid media, you really need to take a look at how you can get better value for your money. "Take for instance...
1/9/2021 11:44:06 AM Why Do Most Digital Marketing Strategies Fail? By Tim Hughes Digital Marketing Strategies Fail for one simple reason, they don't take into account the customer. At this point most articles then dive...
12/27/2020 2:24:34 PM What Digital Marketing Execs Want to Improve in the Year Ahead By Tim Hughes This is a review of the year 2020, using Hubspot data, this is anonymised data from all of their clients worldwide. You can watch the 55...
12/22/2020 12:00:00 AM Social Media Review of 2020 Using Data from Hubspot By Tim Hughes This is a review of the year 2020, using Hubspot data, this is anonymised data from all of their clients worldwide. You can watch the 55...
12/21/2020 9:45:08 AM The Mistake Sellers Always Make By Tim Hughes The word "laggard" comes from 1702 it means "slow, sluggish," from lag (v.) + -ard. From 1757 as a noun, "one who lags, a shirker,...
12/4/2020 12:09:57 PM The Outlook for Digital Marketing in 2021 By Tim Hughes This is based on a great video and report by Simon Kemp, a quick summary follows:- Digital Adoption is Accelerating "Now the big headline...