5/25/2021 8:26:04 AM Can my business speak directly to the modern buyer while retaining control of the message? By Tim Hughes Let's think of the business scenario, we need to get to the CEO to talk with the stakeholders of the business, the investors, the...
5/24/2021 12:33:29 PM 69% of board directors say that the effects of the pandemic accelerated their #DigitalBusiness initiatives. The challenge for CFOs? By Tim Hughes Gartner in this report state "Sixty-nine percent of board directors say that the effects of the COVID-19 pandemic are accelerating their...
5/21/2021 10:48:02 AM How much do you feel in control of sales today? By Tim Hughes Yesterday I was preparing for an up and coming podcast. I will be interviewing, Ira Wolfe and he and I had a call to agree what we will...
5/20/2021 8:00:30 AM Is making no change to my sales team an option in the world today? By Tim Hughes Here at DLA Ignite we have a group training session every Monday. Apart from the obvious benefit of investing in the team and providing...
5/5/2021 9:08:21 AM Can my prospects and clients get value alignment with my business though social selling? By Tim Hughes Many of us read research from companies like Gartner, McKinsey, Hootsuite, We are social, Hubspot, Google; all telling us that the...
5/3/2021 9:21:01 AM Can my lack of confidence of social be holding my team back? By Tim Hughes We read about it all the time, the move to digital, the use of social media, but is it really a thing? I read an article by a "cold...
4/10/2021 1:28:45 PM Your Leadership Team May Be Ill-Equipped To Lead Digital Transformation By Tim Hughes In this article, Jens Monsees, CEO and Managing Director WPP AUNZ, says “You cannot solve the problems of the future with the tools from...
3/5/2021 11:08:21 AM If you’re doing structured Employee Advocacy today, consider reviewing your scope By Tim Hughes If you’re doing structured Employee Advocacy today, consider reviewing your scope This is not me saying this, this is conclusion that...
2/6/2021 3:20:42 PM A 2021 resolution for CEOs: Put social media to work for you By Tim Hughes This article opens up with a great metaphor. "Few New Years’ resolutions come as a surprise. Cultivating a meditation practice,...
2/3/2021 11:56:23 AM Why Social Media Is The Fertile Soil for Post-Pandemic Sales By Tim Hughes Every few months, Adam and I get pitched a product that will "revolutionise sales". It always feels that I'm some sort of investor on an...
2/1/2021 12:00:00 AM The State of the Nation on Social in 2021 By Tim Hughes In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...
1/27/2021 10:04:34 AM CMOs Expect A Budget Bounce Back This Year But Boards Have Other Plans By Tim Hughes Here we are are a year from our original lockdown and, here in the UK we are still under lockdown. The vastness of the pandemic is...
1/23/2021 1:13:33 PM Any CMO who wants to understand how to really harness martech should read this blog By Tim Hughes In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...
1/21/2021 8:45:49 AM CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World By Tim Hughes This Harvard Business Review article makes some interesting forecasts about the use of social media by business. "The Special Covid-19...
1/8/2021 12:00:00 AM "If you are leading a company in 2021 you are actually running two companies. The first is your day job but the second is a social media company" By Tim Hughes Chris FlemingCyberhawk a drones company based in Edinburgh in Scotland, and work worldwide. Why am I mentioning this? is CEO of Chris ...
1/7/2021 12:00:00 AM 4 Pressing Challenges CEOs Face Heading Into 2021 By Tim Hughes I wonder if I actually remember the time before Covid19, things have changed so much? As leaders we have been through what's called a...