5/27/2020 9:41:28 AM How B2B Decision Makers are Responding to the Coronavirus Crisis By Tim Hughes Covid19 has transformed the business world. There used to be companies that insisted you had to be in the office. There was also people...
12/9/2019 12:00:00 AM New Year Resolution? - In Retail Marketing, Here's an Idea. By Stephen Sumner Whilst your reflecting on the past 12 months over the festive period maybe it's time to consider a new resolution for 2020 and beyond? At...
11/19/2019 11:23:54 AM Secrets for Strong Supplier Relationship Management By Tim Hughes The secret to any supplier relationship is communication. No surprises and no secrets. This can be difficult when you have a large...
10/15/2019 12:04:17 PM Why Nike and other Brands going 'Direct to Consumers' will impact Retailers. By Stephen Sumner I started my retail career with what was recognised as one of the most innovative retailers of the 1980's 'Olympus Sport', a company...
10/14/2019 11:58:45 AM Has the YouTube model shed an untapped light of opportunity for TV Shopping? By Stephen Sumner Everywhere we look today we can access virtually any kind of content, many are of course subscription based, whilst the majority are...
10/8/2019 10:00:23 AM TV Shopping, YOUR TIME IS NOW! - but not as you know it. By Stephen Sumner The traditional sales prospecting landscape in B2B has undeniably changed, forever!. The need for 'social proof' as part of any due...
10/4/2019 1:09:48 PM Do you 'recruit and forget' when you should 'recruit and nurture'?. By Stephen Sumner Companies spend sizeable budgets on customer recruitment activity, especially since the internet came of age in the mid to late 90's, up...
9/27/2019 9:59:04 AM Tech alone won't help Sainsbury’s deliver a turnaround. By Stephen Sumner I picked up what I hope will turn out to be a welcome and positive news story for the retail sector from Sainsbury's this week, they say...
9/23/2019 12:00:00 AM Financial services can use Social to grow, but first they need to understand how to be 'social'. By Stephen Sumner Over the years I've been involved in the periphery of financial services, it's a highly regulated sector and most meetings I've ever...
9/15/2019 11:44:40 AM The aggregated effect on all retailers with the rise of 'Social Commerce'. By Stephen Sumner About 16 shops are closing every day as retailers restructure their businesses and more shopping moves online, so says yet another...
9/15/2019 10:35:52 AM Is our High St really dying, or are we simply lacking innovation? By Stephen Sumner It used to be said that 'we (The British) are a nation of shopkeepers' but based on recent times you would be hard pressed to believe...
9/13/2019 12:07:02 PM Retail always follows trends, but why? By Stephen Sumner I came across an article (link below) that takes a look at the top retail trends for 2019, and also suggest a few for 2020, make of them...
9/9/2019 1:18:31 PM The majority of advertisements prioritise the needs of the business above that of the consumer. By Stephen Sumner I was reading the article in the link below which highlighted to me some of the key issues with the intrusive ad industry, but also how...
9/9/2019 1:02:03 PM More than 50% of Google searches end without a click to other content By Stephen Sumner Search is great, but only if you know what you're looking for which is why 'content discovery' is a critical part of the 'Alphabet' owned...
9/9/2019 12:16:08 PM 'Social Commerce', just a fad right? By Stephen Sumner I spend a lot of time talking about how social media has already disrupted the traditional buying process in B2B, with over 68% of...
9/9/2019 11:56:39 AM Social Media Means All Employees Need to be Up-skilled. By Stephen Sumner When you hear the term 'disruption' what comes to mind? For most companies this means that a competitor, or worse still a start-up has...