5/27/2020 9:41:28 AM How B2B Decision Makers are Responding to the Coronavirus Crisis By Tim Hughes Covid19 has transformed the business world. There used to be companies that insisted you had to be in the office. There was also people...
2/17/2020 2:39:18 PM Are you a Fashion Swisher - Yes, its a real trend? By Stephen Sumner Sustainable fashion is most definitely becoming a mainstream strategy for brands and retailers alike, but it's the consumer whose driving...
2/5/2020 12:00:00 AM The Analog Wolves Leading Digital Lions. By Stephen Sumner I recently wrote a few articles on here about analog leadership in what is today a digitally savvy social media connected world. From the...
12/17/2019 8:40:50 AM Do you work for a Socially connected CEO? By Stephen Sumner Global business advising firm Brunswick Group conducted a study to determine the top 100 connected CEOs, based on their digital presence...
12/17/2019 8:19:51 AM Are Brands really starting to act like real people?. By Stephen Sumner Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune...
12/3/2019 10:47:23 AM Display advertising could reach nearly $80 billion by 2021 as technologies evolve. By Stephen Sumner History shows that the most successful advertising channels have been the ones that have reached consumers in their homes, where the vast...
11/25/2019 1:06:04 PM "Social currency is the fuel of the modern retail economy, and community is its killer app". By Stephen Sumner 52 percent of millennials say that they always research background information before buying goods or services, compared with 45 percent...
11/19/2019 11:23:54 AM Secrets for Strong Supplier Relationship Management By Tim Hughes The secret to any supplier relationship is communication. No surprises and no secrets. This can be difficult when you have a large...
10/15/2019 12:04:17 PM Why Nike and other Brands going 'Direct to Consumers' will impact Retailers. By Stephen Sumner I started my retail career with what was recognised as one of the most innovative retailers of the 1980's 'Olympus Sport', a company...
10/14/2019 11:10:57 AM It’s not the MACRO competitors in retail you should worry about, it’s the MICRO ones. By Stephen Sumner People today don't have to go to your website, in fact it's probably one of the last places to go to, they also don't have to be...
10/11/2019 8:54:07 AM Should You Start Thinking Experience Instead of Service in Retail?. By Stephen Sumner Many companies today have a 'Customer Service' team, these are the unsung heroes of a company who to be frank, are tasked with dealing...
10/8/2019 10:00:23 AM TV Shopping, YOUR TIME IS NOW! - but not as you know it. By Stephen Sumner The traditional sales prospecting landscape in B2B has undeniably changed, forever!. The need for 'social proof' as part of any due...
10/8/2019 12:00:00 AM Why Landlords Need Experiential Retailers, And Retail Needs to Re-Invent Itself. By Stephen Sumner Another day, another headline about struggling retailers, this time with Canadian fast fashion retailer 'Forever 21' filing for...
10/4/2019 1:09:48 PM Do you 'recruit and forget' when you should 'recruit and nurture'?. By Stephen Sumner Companies spend sizeable budgets on customer recruitment activity, especially since the internet came of age in the mid to late 90's, up...
9/27/2019 11:11:24 AM Why Social evidence for retailers equates to real time reputation. By Stephen Sumner In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
9/23/2019 12:00:00 AM Financial services can use Social to grow, but first they need to understand how to be 'social'. By Stephen Sumner Over the years I've been involved in the periphery of financial services, it's a highly regulated sector and most meetings I've ever...