7/19/2020 11:02:41 AM How to be an Effective Sales Leader During the Coronavirus Crisis By Tim Hughes I've just got off a Zoom call. Nothing strange about that, there are 300 million zoom calls a day amd 200 million Microsoft Teams calls...
6/14/2020 10:27:37 AM Survive or Thrive? CEOs Must Change How They Sell and Market in a Covid19 World By Tim Hughes "As COVID-19 impacts every aspect of our work and life, we've seen two years' worth of digital transformation in two months," said...
6/12/2020 10:24:32 AM Contemplating Laying Off Your CMO? Ask Yourself These Questions First By Tim Hughes Up until the start of Covid19, we often had conversations with companies, which went along the lines of:- 1. Advertising does not work...
5/30/2020 12:00:00 AM The '80s Called, They Want Their Marketing Strategy Back By Tim Hughes The world has changed over the last 5 years. We all have mobile phones, we all have access to the internet and we are all used to...
5/24/2020 12:00:00 AM Why Destroying Your Ad & Marketing Budget is the Best Thing a Company Can Do Right Now By Tim Hughes Wow hasn't the world changed. Covid19 has forced us to look at new ways of working. In Healthcare we were told that there is no way a...
5/21/2020 12:00:00 AM Why the Covid-19 Pandemic Could Kick-Start Digital Transformation at Scale By Tim Hughes The article is "interesting" as it talks about digital transformation and then immediately offers analogue advice. Strange! How Did...
2/27/2020 9:09:42 AM Personal Branding Is The Next Big Thing For Business; Here Are Your Questions, Answered By Tim Hughes The term "personal branding" sounds like something that is unattainable, so why bother? Read on. We believe that the world has changed...
11/1/2019 1:01:05 PM Can Retailers command brand loyalty? By Stephen Sumner The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to...
10/28/2019 10:40:49 AM Handbag Sales are in decline, what does it means for retailers?. By Stephen Sumner The women's handbags and totes business in the U.S. is down over 20% in the first eight months of 2019, compared with three years ago,...
10/21/2019 12:39:19 PM Racy, or just relevant? By Stephen Sumner I came across this rather interesting story from the BBC (link below) that says online fashion retailers tend to post racier images than...