2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
12/21/2022 12:12:09 PM 3 Key Tips To Consistently Win More Business Or Get That Next Job. By Stephen Sumner Ever seen those post on LinkedIn that start with 'I don't normally post on here but'? These tend to be from what I call 'passive' not...
12/14/2022 10:21:21 AM Why Your CEO Could Be Letting The Brand Down & What They Can Do About It. By Stephen Sumner A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs. We see...
12/14/2022 9:56:38 AM A Helpful Tip To Assist With Business Transformation. By Stephen Sumner We are all consumers of someone else's business, every day we make an unconscious bias in our decision to shop with one company/brand...
10/31/2022 12:21:57 PM How The Simple 'Word Cloud' Can Become Your Superpower. By Stephen Sumner If you were sat in a bar, or coffee shop after you had a meeting with a potential new client (go with me) and they entered said...
8/23/2022 8:42:16 PM The Key Ingredient in Successful Social Selling By Tracy Borreson There's a lot of information you can find online about social selling. But MOST people who implement a "social selling" program will be...
8/17/2022 3:03:39 AM Why Networking Matters...in all aspects of your business By Tracy Borreson We all have different relationships with "networking". Many people see it as a "sales-only" activity. As in, it's only something you do...
8/13/2022 11:09:48 PM What makes an interaction meaningful? By Tracy Borreson When I was working in corporate sales, everything we talked about came back to "meaningful interactions". But, when it comes to...
7/30/2022 10:07:31 PM Branding in the Digital World By Tracy Borreson Last week on the Digital Download, we talked all about Branding in the Digital World. It's worth going back and having a listen to the...
7/20/2022 8:41:39 AM Why TV Shows and Movies Are Leaving Money On The Social Media Table. By Stephen Sumner Without doubt 'Social Media' has been a huge blessing for Movies and TV Shows, we can't help but share our passion, dilemmas, and...
7/20/2022 2:38:27 AM Pizza vs. Digital Influence By Tracy Borreson Ok, go with me for a minute, folks. I want to talk about how we buy pizza vs. how we buy digital influence. And I know you all know how...
10/13/2021 10:36:53 AM 'Why' Do We Choose One Retailer Over Another? By Stephen Sumner Transformation isn't about digital, channels, tech, Apps, websites, or other fixed mindset stuff, it's totally about being consumer...
8/14/2021 9:42:33 AM The Marketing Team Are Diluting 'Trust' in Your Brand, Here's What To Do About It. By Stephen Sumner The days of trying to 'buy' attention is well and truly over. But volume isn’t the only problem, as ads are becoming ever more...
7/13/2021 2:42:19 PM No, I’m Not Related to That Guy Out of ‘New Order’ - or 'Sting'. By Stephen Sumner No, I’m not related to that guy out of ‘New Order’ - Bernard Sumner, or Sting (Gordon Sumner) Well, at least I don’t think I am, but me...
6/22/2021 9:32:46 AM Retailers That Get the 'Emotional' Reason 'WHY' Consumers Choose Them Over a Competitor Will Always Win. By Stephen Sumner "Intent and sentiment" are powerful currencies in our real and digital social worlds - it's how we filter out those people who are false...
4/20/2021 10:13:22 AM How The Best Companies Convince Consumers to Believe in Their Company Over Any Competitor. By Stephen Sumner The retail industry is most impacted by dynamic changes in consumer demand as today’s consumers want immediate, easy, 24/7 shopping...