'Why' Do We Choose One Retailer Over Another?
Transformation isn't about digital, channels, tech, Apps, websites, or other fixed mindset stuff, it's totally about being consumer...
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The Marketing Team Are Diluting 'Trust' in Your Brand, Here's What To Do About It.
The days of trying to 'buy' attention is well and truly over.
But volume isn’t the only problem, as ads are becoming ever more intrusive,...
No, I’m Not Related to That Guy Out of ‘New Order’ - or 'Sting'.
No, I’m not related to that guy out of ‘New Order’ - Bernard Sumner, or Sting (Gordon Sumner)
Well, at least I don’t think I am, but me...
Retailers That Get the 'Emotional' Reason 'WHY' Consumers Choose Them Over a Competitor Will Always Win.
"Intent and sentiment" are powerful currencies in our real and digital social worlds - it's how we filter out those people who are false...
How The Best Companies Convince Consumers to Believe in Their Company Over Any Competitor.
The retail industry is most impacted by dynamic changes in consumer demand as today’s consumers want immediate, easy, 24/7 shopping...
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