So after all these years, Thomas Cook has collapsed. This is what disruption looks like! When I was growing up package holidays were a...

Your product and service is your brand? I spend a lot of time with companies whose key focus is to work out how to continue promote the...

If you have spent anytime in marketing you will be used to the term 'buying persona', and for many people in other departments of the...

In 2017, the global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and...

I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...

I stumbled (there's a business idea in that statement!) across this piece of research aimed at educating our next generation of marketing...

The healthcare industry is one of the world's largest and fastest-growing industries. Consuming over 10 percent of gross domestic product...

I've written a few blog post about how Websites for both B2c and B2b are starting to lose the lustre when it comes to being the first...

Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National...

This article below is sad, because it's actually "just" a sales pitch for LinkedIn (LI). Obviously not a surprise, don't forget that LI...

As we  all know your company’s audiences have a lot more access, insights, and opinions on your brand in a 'social network' driven...