For this blog I've picked up on a couple of trending stories. My focus is to stimulate the industry to continue to recognise that you...
I was talking to a few people in retail the other day about how eCommerce has forever changed the retail landscape and the way people...
The retail industry is most impacted by dynamic changes in consumer demand as today’s consumers want immediate, easy, 24/7 shopping...
Prior to this crisis the role of the CMO was already seen as a relatively short term tenure, mainly because it was/is profoundly...
Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
We have an inbuilt ability to be able to recall stories more than we do with the modern day disease called 'intrusive push advertising'....
One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it leveraged...
I write this blog as most of the world anticipates their version of release from lockdown. Retail in all its forms and sectors in...
I've just got off a Zoom call. Nothing strange about that, there are 300 million zoom calls a day amd 200 million Microsoft Teams calls...
If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
Today we can access and consume content anywhere, anytime, and on any device. We consume more content today than at anytime in history,...
We all know that the world and marketing has changed. Microsoft CEO Satya Nadella recently said "As COVID-19 impacts every aspect of our...
"As COVID-19 impacts every aspect of our work and life, we've seen two years' worth of digital transformation in two months," said...
Things seem to be speeding up. Covid19 has been the catalyst to so many things. There are now 300 million daily participants on Zoom. ...
Up until the start of Covid19, we often had conversations with companies, which went along the lines of:- 1. Advertising does not work...
For as long as I've been in business I've been fascinated with understanding why we choose one brand over another. Today It's got to be...