7/19/2020 11:02:41 AM How to be an Effective Sales Leader During the Coronavirus Crisis By Tim Hughes I've just got off a Zoom call. Nothing strange about that, there are 300 million zoom calls a day amd 200 million Microsoft Teams calls...
7/7/2020 8:32:55 AM Investing in Branding - What Does Research Say You Need to Do? By Tim Hughes If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
6/22/2020 9:40:52 AM To Lead in a Changed World, Make Yourself Essential By Tim Hughes A couple of years ago a Sales Leader came to us, he was baffled. His SDR (Sales Development) team would create opportunities, they would...
6/17/2020 11:11:22 AM What Makes a Good Marketing Manager? By Tim Hughes We all know that the world and marketing has changed. Microsoft CEO Satya Nadella recently said "As COVID-19 impacts every aspect of our...
6/14/2020 10:27:37 AM Survive or Thrive? CEOs Must Change How They Sell and Market in a Covid19 World By Tim Hughes "As COVID-19 impacts every aspect of our work and life, we've seen two years' worth of digital transformation in two months," said...
6/13/2020 10:46:58 AM How to Align B2B Buyer & Seller Journeys to Maximize Revenue By Tim Hughes Things seem to be speeding up. Covid19 has been the catalyst to so many things. There are now 300 million daily participants on Zoom. ...
6/12/2020 10:24:32 AM Contemplating Laying Off Your CMO? Ask Yourself These Questions First By Tim Hughes Up until the start of Covid19, we often had conversations with companies, which went along the lines of:- 1. Advertising does not work...
5/30/2020 12:00:00 AM The '80s Called, They Want Their Marketing Strategy Back By Tim Hughes The world has changed over the last 5 years. We all have mobile phones, we all have access to the internet and we are all used to...
5/24/2020 12:00:00 AM Why Destroying Your Ad & Marketing Budget is the Best Thing a Company Can Do Right Now By Tim Hughes Wow hasn't the world changed. Covid19 has forced us to look at new ways of working. In Healthcare we were told that there is no way a...
5/21/2020 12:00:00 AM Why the Covid-19 Pandemic Could Kick-Start Digital Transformation at Scale By Tim Hughes The article is "interesting" as it talks about digital transformation and then immediately offers analogue advice. Strange! How Did...
2/27/2020 9:09:42 AM Personal Branding Is The Next Big Thing For Business; Here Are Your Questions, Answered By Tim Hughes The term "personal branding" sounds like something that is unattainable, so why bother? Read on. We believe that the world has changed...
2/10/2020 12:00:00 AM We all know about annoying ads, but WTF’s a disruptive ad? By Stephen Sumner Not only are there now 1 in 4 people adopting ad blocking software, not only is their forecast to be circa $100 Billion in ad fraud by...
1/11/2020 4:33:17 PM Is Martech Headed for its “Dot-com Bust” in 2020? By Tim Hughes This articles wants you to come to the conclusion that the boom days of Martech are ahead of us. Really? We all know that Martech is a...
12/10/2019 11:53:29 AM E-scooter company Unicorn Goes Bust after Spending Big on Facebook ads By Tim Hughes Facebook ads work, I often buy sub £50 / $50 items from Facebook and Instagram. Would I buy a $699 (£531) scooter from a facebook ad?...
5/3/2019 5:22:07 AM How to Build Your Employer Brand on LinkedIn By Tim Hughes This article below is sad, because it's actually "just" a sales pitch for LinkedIn (LI). Obviously not a surprise, don't forget that LI...
12/3/2018 12:00:00 AM Successful Digital Transformation Isn't About Technology, It's About People By Tim Hughes We so often see people treating Digital Transformation as a systems change project. You can see why, getting your hands on some new...