8/3/2020 8:18:26 AM Are You Prepared for the Great B2B Sales Reset? By Tim Hughes Interesting research that the states that the B2B customer is totally indifferent and actively disengaged. I have to admit it's from...
6/23/2020 1:24:08 PM Buyers Trust Real Friends and Virtual Strangers the Most By Tim Hughes According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger. While this research...
6/11/2020 8:43:35 AM Turn on and Tune in – Why B2B Marketers Need to Listen Harder Than Ever By Tim Hughes The way we marketed before Covid19 was the classic forms of "interrupt" and "broadcast" marketing. For example; advertising, cold calling...
5/27/2020 9:41:28 AM How B2B Decision Makers are Responding to the Coronavirus Crisis By Tim Hughes Covid19 has transformed the business world. There used to be companies that insisted you had to be in the office. There was also people...
5/15/2020 9:17:39 AM Forrester: B2B Firms Risk Losing 19% of Revenue Because of Crap Content By Tim Hughes The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content. The...
4/30/2020 8:07:36 AM From the Bottom to the Top of the Funnel, COVID-19 is Flipping B2B Strategies By Tim Hughes We've been talking with a Saas Leader for a number of months and there has been a total re-assessment of priorities. Where as, Social...
4/21/2020 8:03:53 AM How to Strengthen Your Digital Marketing Strategy During Uncertain Times By Tim Hughes You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
4/17/2020 4:11:59 PM How B2B brands are Responding to ‘Forced Digital Transformation’ By Tim Hughes At the end of this Podcast (34:45) ServiceNow’s Vice-President of Marketing for EMEA Rhiannon Prothero says (and they are talking about...
4/16/2020 4:10:42 PM Rethinking B2B Content Marketing In Response To COVID-19 By Tim Hughes “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...