Yesterday I was called into a meeting by a global Sales VP, a team of his was going to buy some Linkedin training and they wanted to know...
If you’re doing structured Employee Advocacy today, consider reviewing your scope This is not me saying this, this is conclusion that...
Finding leads through conferences and events isn't going to happen "In-person events have long been canceled due to concerns over the...
Love the opening paragraph of this article "Like everyone else, B2B marketers experienced a very different 2020 than they had originally...
I was talking to a company this week that was looking too implement social selling / virtual selling and it was interesting listening to...
Last night my partner and I went for a walk in west London where we live. It gets dark at this time of the year, 16:00 in the afternoon. ...
Here is some interesting research by 10Fold. 150 marketing executives from B2B technology companies in the US were surveyed Same Results,...
I'm very lucky to have the latest iPhone. The iPhone was launched in 2007, it made a massive change to the way we lived and worked. ...
In my last corporate role, I would always have people asking me "can we have an event?" And I would ask "why?" The reasons for having an...
The writer of this article, Mike Klein, has taken a different approach to employee advocacy. Rather than write an article about employees...
According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger. While this research...
We all know that the world and marketing has changed. Microsoft CEO Satya Nadella recently said "As COVID-19 impacts every aspect of our...
"As COVID-19 impacts every aspect of our work and life, we've seen two years' worth of digital transformation in two months," said...
The way we marketed before Covid19 was the classic forms of "interrupt" and "broadcast" marketing. For example; advertising, cold calling...
Covid19 has transformed the business world. There used to be companies that insisted you had to be in the office. There was also people...
The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content. The...