Prior to this pandemic marketing  communications should have been about 8% of the marketing function’s duties.  However, it increasingly...

Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...

Despite a slump like no other, ad spending may fall by less this year than the 11.2% drop that followed the financial crisis in 2009. And...

With revenues in the toilet, enforced redundancies looming, all manner of businesses having no option but to become fiscally tighter, so,...

If your a regular reader of my Blogs it won't come as a surprise that I've been beating the drum for the past 6 years about the fact you,...

I write quite a lot of blogs, they vary from my focus on the digital intrusions from the advertising industry, to how social media and...

Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads. I also read that in order to maintain demand...

According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not...

The global advertising industry is expected to decline nearly 12 per cent this year as the coronavirus pandemic batters businesses around...

This story all took place in 2019, before covid19 hit. I live 30 minutes drive from Heathrow airport in London.  A few years ago, there...

A number of months ago I asked the question; Is Anything Going to Transform the Intrusive Ad Experience? It seems that it took a global...

My Children tell me that inventing banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad) Or to use a current...

Time to hold your hands up - digitally speaking that is. "Skip The Ad" - Who can't wait for that few initial seconds to be over so you...

The answer is; When consumers choose one channel to get warmed up over a brand and go on to make a purchase via another!! The majority of...

Media agency review sessions for some can be weekly, but for most its a monthly retrospective session, the purpose is based on your media...

Not only are there now 1 in 4 people adopting ad blocking software, not only is their forecast to be circa $100 Billion in ad fraud by...