3/28/2023 9:26:11 AM Can 'Social Selling' Combined With Chat GPT Be The Game Changer? By Stephen Sumner It's no secret that Google's dominance in paid search has been under threat as the 'intrusive' marketeer moves ad spend into 'Social...
1/9/2023 11:30:21 AM Questions from the client base #12: “I’m not a creative person, will this be a problem for me in Social Selling...?” By Digital Leadership Associates “I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
3/8/2022 10:16:01 AM How And Why Should Big Retail Do Agile Marketing? By Stephen Sumner Tech giants have come under increased pressure to clean up their platforms in recent months amid concerns about harmful material, fake...
3/1/2022 10:30:03 AM Your CMO has Numbers To Hit - That's Why It's Easier Doing What They Have Always Done. By Stephen Sumner I don't know about you but I use my phone constantly, I am aware of how much I use it because each week it lets me know what my usage has...
6/1/2021 12:00:00 AM We Are All Customers of Someone Else's Business or Open to Become One - So Do This. By Stephen Sumner Recent studies have documented a situation in which a little more than 10 percent of consumers who make purchases on the Internet trust...
3/1/2021 12:25:49 PM Why Your 'Social Selling' Strategy Doesn't Work. By Stephen Sumner Social selling despite what you think, and what you're 'one day masterclass' LinkedIn guru told you isn't actually about 'selling' - it...
8/30/2020 11:51:45 AM Is Your Content Strategy Fit for Today's Problems? By Stephen Sumner As you might know I spend quite a lot of time creating blogs, articles, and stories about the multi-channel retail sector. I genuinely...
7/7/2020 8:32:55 AM Investing in Branding - What Does Research Say You Need to Do? By Tim Hughes If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
6/29/2020 1:24:47 PM How To Create a 'Front of Mind' Brand Strategy That's Also Authentic. By Stephen Sumner Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads. I also read that in order to maintain demand...
6/14/2020 12:52:18 PM As the saying goes if it's 'Free' You're the Product - Here's Why! By Stephen Sumner I once read this statement and it made me really think about the big TV screen experience in a different way; 'The Television, magazine,...
6/5/2020 2:54:30 PM Following The Great Work From Home Experiment, Businesses Must Decide Which Practices To Hold On To By Tim Hughes There has been a massive increase in social media usage over the latest lockdown periods across the world. The latest Simon Kemp figures...
5/4/2020 10:58:14 AM Research: Facebook Stock Is Falling as Its Ad Business Weakens By Stephen Sumner In the latest indication that the market for digital advertising is struggling in the face of the rapidly spreading coronavirus pandemic,...
5/3/2020 10:52:37 AM Just Like 'Live Aid' Will Covid-19 Really Change Anything? By Stephen Sumner The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the...
4/13/2020 10:08:32 AM Why Are Brands Blocking & Distancing Themselves from Covid-19 News Stories?. By Stephen Sumner My Children tell me that inventing the banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad) It seems that the...
3/31/2020 11:24:42 AM Post Covid-19 Marketing Simply Has to Become Social Media Experts?. By Stephen Sumner Without a doubt this is a real tangible scary time, but collectively we simply have to believe we can pull through this crisis. The one...
2/17/2020 12:07:51 PM Is Anything Going to Transform the Intrusive Ad Experience? By Stephen Sumner People don't like the digital intrusive ad industry - no matter what your media buying agency tells you. If they did we wouldn't be...