7/7/2020 8:32:55 AM Investing in Branding - What Does Research Say You Need to Do? By Tim Hughes If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
2/10/2020 11:40:10 AM Social Media is great for paid media - BullS#]t!! By Stephen Sumner Media agency review sessions for some can be weekly, but for most its a monthly retrospective session, the purpose is based on your media...
7/8/2019 12:00:00 AM My Ad Agency is asking me to pay more, because they're making less than 10% profit? By Stephen Sumner Over the years I've worked with numerous media agencies, some global ones, some local, in the UK and Internationally. Along the way I've...
6/24/2019 7:58:13 AM It's June 20th 2019 & the GDPR fired its first salvo at Ad Tech. By Stephen Sumner On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
5/28/2019 8:12:37 AM My kids say your Ads are like Smallpox. By Stephen Sumner My Children tell me that inventing banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad) Brands via their agency...
2/15/2019 7:56:11 AM Advertising is not Social Media .. It's Advertising By Tim Hughes Hubspot has just announced .... that now you can get more adverts to ignore! It's funny that on this announcement the only people...
9/10/2018 9:23:17 AM Marketing Budgets are set to Increase even Though People ‘Don’t Really Want to see Advertising’ By Tim Hughes Nobody wants to see advertising, OK, I've said it! Advertising was invented in a world before the internet. In the 1930s the only way...