It's a pity that Account Based Marketing (ABM) so often gets put in the Marketing bucket.  In fact, ABM is a strategy that covers Marketing, Sales, Customer Service, Finance, Procurement, Supply Chain etc in fact all customer facing departments.

The term "Account Based Everything" is supposed to cover this, but only the most advanced companies seem to "get this".  As companies start the merger of sales and Marketing, often called Smarketing, and as companies start to see that social media is the glue that binds a company.  ABE will be seen as the standard go-to-market.