You may (or may not) be aware that the team at DLA Ignite has created an AI teammate designed to work alongside sales professionals using our social selling methodology

We recently signed our first deal that includes this AI teammate

While the project itself doesn’t officially kick off until January, the preparation work has already begun

The very first step is always clarity around the ICP (Ideal Customer Persona)

From my own experience selling ERP (accounting software), you’re often selling into the same organisation but to very different roles, each with distinct priorities and challenges

To keep it simple, let’s take just three:

• Chief Financial Officer (CFO)

• Chief Technology Officer (CTO)

• Head of Architecture

Trying to manually create relevant, authentic, high-quality content for each of these ICPs, across multiple content formats, is virtually impossible at scale

Until now

With our AI teammate, each ICP is clearly defined and programmed into the system

On top of that, we’ve created what we call “zones of content” (a topic for another blog)

The result is multidimensional content creation that continuously improves as the AI learns

In the early days, the output was… average

Today, it has learned individual salespeople’s style and tone to the point where it’s producing content they simply wouldn’t have had the time to create themselves

Our Social Selling Methodology benchmark shows our clients are generating up to 5 high-quality ICP-aligned meetings per week, in just 20 to 25 minutes a day

Don't forget, 5 ICP meetings a week is average! 

Conclusion
Social selling has always been about relevance, consistency, and trust, but time has been the limiting factor

By pairing human insight with an AI teammate that understands ICPs, tone, and context, that limitation disappears

This isn’t about replacing salespeople; it’s about amplifying them

And we’re only just getting started