Can we make our ABM program a success with social selling?
Account based marketing (ABM), sometimes called account based selling (ABS) has been around for years. It works on the assumption...
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How to Stand Out As a Leader in a Saturated Online Market
Many leaders we talk to, make an assumption that because they are influencers within their business, this somehow makes them influential...
Intent Data and Demand Generation
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
Three Ways to Personalize Your Next ABM Campaign to Close More Deals
Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...
Why Your Social Media Marketing Strategy Sucks
We talk to a number of people and they say "we tried social media and it didn't work".
What they did was did a few tactical posts or...
The Brand Ambassador: Who Are They And Why Do They Matter?
Recently we were in Singapore looking out at the Singtel building. Singtel is the big mobile / cell operator over there.
Looking up...
Why Account-Based Strategies Aren't Just About Marketing Anymore
It's a pity that Account Based Marketing (ABM) so often gets put in the Marketing bucket. In fact, ABM is a strategy that covers...
How Sales Teams Can Close more Deals and With Higher-Revenue Customers
It's becoming more and more clear to us, that central to the success of any organisation is that sales and marketing work together....
I'm Machine Learning Are You?
We use machine learning here at DLA http://www.social-experts.net/ we've been using it now for 6 months. This isn't some future...
"The real danger is not that computers will begin to think like men"
"but that men will begin to think like computers."
I found the above quotation, and I believe that is very apt...
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