In the midst of all this commercial disruption, are you a growth leader or are you slow to action..?
Last week I was presenting in person to a group of professionals on Digital Influence.
This was an interesting group as the ‘win’ for them...
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A 5 minute read to improve your commercial future...Why you should take Thought Leadership seriously in 2023...
For anyone who reads any of my content, you may have noticed that all through 2022 I was raving about the '2021 Thought Leadership Impact...
Questions from the client base #12: “I’m not a creative person, will this be a problem for me in Social Selling...?”
One of the most rewarding aspects of working with CRUX is the wide variety of candidates we work with from across disciples.
HR,...
What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company?
Every single one of them tell us that they have great relationships with their current clients, (the ones who know them) but they...
Questions from the client base #10: “Does all this B2B digital/social stuff have a shelf life...?”
I was on a call with a management team recently.
We ran through what being a Social organisation means, the reason it's important,...
Our commercial worlds have evolved beyond recognition, yet we are still hiring the same people…
You may have noticed there are a lot more job adverts being posted for Sales and Business development professionals of late.
What does it...
"I don’t want to post personal content on Social Media…"
I don’t want to post personal content on Social Media…
We hear this a lot, but it’s a distraction and you’ve missed the point.
An...
We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings...
When the British colonised India they were concerned about the number of deadly Cobras in Delhi.
The local council introduced a cash...
Questions from the client base #9: “What if we train our people in Social Selling, they become ‘famous’ and are poached by a competitor?”.
This is a question we are often asked by Senior Leaders who are worried about their people showcasing their talent, experience,...
The Holy Grail For Any Business Is Growth In ARR, But What Is It And How Do You 'Grow' It?
Spoilt for choice is what we are!
I'm talking about the surge in growth around streaming networks from Netflix, Amazon Prime, BritBox, and...
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