This is an interesting article created by our friends at Facebook that takes you through a "stato heaven" of statistics related to the FIFA World Cup and Facebook.

Which player and team was discussed the most, which hashtag was used the most, etc.

The number one lesson we can learn in the world of B2B is that: we need to be close to our fans.  Put better, we (as sales people and marketers) need to be close to our prospects and customers.

Any where are they?

Not on your website, not on your landing page, they are not waiting to be cold called, they are not reading unsolicited emails or adverts, they are on social!