This article ask for people to understand that Digital Transformation isn't (just) about systems change but is actually about people, process and for that prospective there need to be a strategy driven and lead from the C-Suite and communicated to the rest of the organisation.
There are also process that can offer signifiant efficiency changes, competitive advantage as well as incremental revenue changes without expensive system change.
In fact, what companies are doing to day is taking an investment attitude and using revenue created in one area to invest in another.
Or, of course, you can carry on doing what you are doing now.
Because technology is so integrated in today’s business landscape, almost every business is a digital business to some extent. Old systems and processes have to be rethought, and new technologies have to be put in place in order for businesses to stay competitive within their industry. Companies are faced with many challenges as they navigate their way through this digital transformation. These hurdles can range from limited budgets for new technology to lack of the expertise or know-how required to roll out new digital initiatives. But the one challenge that is crucial to overcome is creating an effective digital strategy.