8/2/2020 10:49:54 AM Retail Has to Understand the Move to a 'Social Store' if It's to Remain Relevant - Here's How! By Stephen Sumner If I asked you what you thought a 'social store' was, what would you say? A community store perhaps, maybe even a charity store, possibly...
7/5/2020 12:37:10 PM Why You Should Ask Your CMO to Highlight Streaming Fraud in Your Budget. By Stephen Sumner I write quite a lot of blogs, they vary from my focus on the digital intrusions from the advertising industry, to how social media and...
3/9/2020 12:00:00 AM Live Streaming for Retail isn’t Social Selling - Here's Why! By Stephen Sumner Semantics for some some, evidential change in the 'buying' process for many. I'm talking about 'social selling' and how it's often being...
10/14/2019 11:58:45 AM Has the YouTube model shed an untapped light of opportunity for TV Shopping? By Stephen Sumner Everywhere we look today we can access virtually any kind of content, many are of course subscription based, whilst the majority are...
10/8/2019 10:00:23 AM TV Shopping, YOUR TIME IS NOW! - but not as you know it. By Stephen Sumner The traditional sales prospecting landscape in B2B has undeniably changed, forever!. The need for 'social proof' as part of any due...
8/28/2019 3:14:12 PM The Rise of the Adverts you can't avoid By Stephen Sumner Just when we all thought that we were gaining more control over digital intrusion in the form of 'intrusive adverts' some bright spark...
7/8/2019 12:00:00 AM My Ad Agency is asking me to pay more, because they're making less than 10% profit? By Stephen Sumner Over the years I've worked with numerous media agencies, some global ones, some local, in the UK and Internationally. Along the way I've...