Prior to this pandemic marketing  communications should have been about 8% of the marketing function’s duties.  However, it increasingly...

If you live in the right part of the country (UK) you can now call on a whole raft of app-based systems that promise to bring you...

The world of digital can be a veritable minefield, especially when your company is trying to keep up with all those trendy start-ups who...

If you didn’t know this by now then take it as RED. The buying process and journey have now fully tilted, and the pandemic has only...

I'm not a great believer of the corporate 'vision and values' nonsense. Mainly because this tends to be an outdated boardroom...

For this article I've picked up on a couple of trending stories.  My focus is to stimulate the industry to continue to recognise that you...

It's been a defining year for sure, not only has this virus managed to upend business sectors of all kinds it's also accelerated the move...

This pandemic has triggered an exodus of companies to accelerate into the digital space. Its impact on businesses has been on four...

This year we have been set the task of acting, working, and being different. The pandemic has given all people on social media a chance...

As Mike Ashley continues to grasp victory from the jaws of humiliated defeat in his continued attempt to snap up beleaguered department...

"The biggest threat to any company is to lose sight of the why". This also one of the biggest external threats that ultimately leads to...

As Wales comes out of Lockdown, and England enters its (we hope) month long second 'lockdown' on Thursday 5th November, along with the...

If you're a regular reader of my blogs it probably hasn't gone unnoticed that I keep a watchful eye on commerce and innovation...

Yesterday I was on an group video call and was asked “what is the one thing we can all be doing better at Social Media for our...

I'm currently working with a few companies who are utilising my 'Leverage & Build' strategy and to say we are all having an amazing time...

I spend a lot of time posting blogs about several macro consumer focused sectors, including 'Healthcare, Legal, Financial, and Retail'...