For anyone who reads any of my content, you may have noticed that all through 2022 I was raving about the '2021 Thought Leadership Impact...
“I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
Last week I hosted the latest OGV Energy Live on the topic of ‘International Growth’. We heard from the leadership team at Motive...
I was on a call with a management team recently. We ran through what being a Social organisation means, the reason it's important, how it...
You may have noticed there are a lot more job adverts being posted for Sales and Business development professionals of late. What does it...
I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
My wife asked me last week, “what the toughest sales job you ever had...?”That was easy to answer, it was when I was in Health and...
When we started Crux, we tended to focus on the industries we knew but our processes deliver results for businesses across all B2B...
When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
Who owns the Digital Share of Voice in your sector...? Its important to know. If it’s you and your team, then you are the dominant...
"An employer once said, "What if I train my people and they leave?" I say, what if you don't train them... and they stay..." -- Evan...
"Where is the Digital centre of your industry? If it doesn’t exist, claim it..!" Last week I put out a short post about this very subject...
“Spend less time on finance, spend less time in conference rooms, less time on PowerPoint and more time just trying to make your product...
Our commercial worlds have changed so dramatically since the start of the digital transformation and have been accelerated by the recent...
A friend of mine posted a piece of content last week about their frustration with Social Media algorithms. They wrote about how the...