We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings...
When the British colonised India they were concerned about the number of deadly Cobras in Delhi.
The local council introduced a cash...
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Who owns the Digital Share of Voice in your sector...? What is it and why is it important...?
Who owns the Digital Share of Voice in your sector...?
Its important to know. If it’s you and your team, then you are the dominant...
"Formality to Community" - How these 3 words will improve your business…
In 2018 I was the Managing Director of an Energy Service company.
I had a selection of ‘tools and techniques’ that I used to grow...
The Key Ingredient in Successful Social Selling
There's a lot of information you can find online about social selling. But MOST people who implement a "social selling" program will be...
Questions from the client base #9: “What if we train our people in Social Selling, they become ‘famous’ and are poached by a competitor?”.
This is a question we are often asked by Senior Leaders who are worried about their people showcasing their talent, experience,...
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