1/31/2023 11:00:03 AM In the midst of all this commercial disruption, are you a growth leader or are you slow to action..? By Digital Leadership Associates Last week I was presenting in person to a group of professionals on Digital Influence. This was an interesting group as the ‘win’ for...
1/16/2023 10:45:56 AM A 5 minute read to improve your commercial future...Why you should take Thought Leadership seriously in 2023... By Digital Leadership Associates For anyone who reads any of my content, you may have noticed that all through 2022 I was raving about the '2021 Thought Leadership Impact...
1/9/2023 11:30:21 AM Questions from the client base #12: “I’m not a creative person, will this be a problem for me in Social Selling...?” By Digital Leadership Associates “I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
12/17/2022 3:35:57 PM This is all artificial...or is it? By Digital Leadership Associates There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
11/28/2022 4:33:39 PM What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company? By Digital Leadership Associates Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
11/28/2022 4:12:16 PM Lessons learned from training and coaching clients in Social Selling & Influence over the last 3 years… By Digital Leadership Associates I started out professional life in Electrical engineering. I worked in Offshore Drilling for 16 years and then moved into Health, Safety...
11/28/2022 3:47:34 PM Questions from the client base #11: How do we use Strategic Social Media to help us grow in new territories...? By Digital Leadership Associates Last week I hosted the latest OGV Energy Live on the topic of ‘International Growth’. We heard from the leadership team at Motive...
11/7/2022 10:17:30 AM Questions from the client base #10: “Does all this B2B digital/social stuff have a shelf life...?” By Digital Leadership Associates I was on a call with a management team recently. We ran through what being a Social organisation means, the reason it's important, how it...
10/25/2022 9:54:31 AM Our commercial worlds have evolved beyond recognition, yet we are still hiring the same people… By Digital Leadership Associates You may have noticed there are a lot more job adverts being posted for Sales and Business development professionals of late. What does it...
10/25/2022 9:38:25 AM "I don’t want to post personal content on Social Media…" By Digital Leadership Associates I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
10/11/2022 11:24:29 AM Why should anyone care about what you do? and how to change that... By Digital Leadership Associates My wife asked me last week, “what the toughest sales job you ever had...?”That was easy to answer, it was when I was in Health and...
10/10/2022 4:05:46 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi.The local council introduced a cash...
10/10/2022 3:54:57 PM Proposal to profit - and everything in between… By Digital Leadership Associates When we started Crux, we tended to focus on the industries we knew but our processes deliver results for businesses across all B2B...
9/21/2022 1:45:26 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
9/5/2022 12:32:40 PM Who owns the Digital Share of Voice in your sector...? What is it and why is it important...? By Digital Leadership Associates Who owns the Digital Share of Voice in your sector...? Its important to know. If it’s you and your team, then you are the dominant...
9/5/2022 12:18:53 PM "Formality to Community" - How these 3 words will improve your business… By Digital Leadership Associates In 2018 I was the Managing Director of an Energy Service company. I had a selection of ‘tools and techniques’ that I used to grow...