1/6/2023 12:13:33 PM The front line for commercial growth in your markets is online…is your organisation ready, fit and able..? By Digital Leadership Associates We meet management Teams from across sectors and geographic locations every week to discuss their Digital Commercial...
9/21/2022 1:45:26 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
9/5/2022 12:32:40 PM Who owns the Digital Share of Voice in your sector...? What is it and why is it important...? By Digital Leadership Associates Who owns the Digital Share of Voice in your sector...? Its important to know. If it’s you and your team, then you are the dominant...
8/22/2022 11:23:06 AM How to create the Digital centre of your sector, and why its important. By Digital Leadership Associates "Where is the Digital centre of your industry? If it doesn’t exist, claim it..!" Last week I put out a short post about this very subject...
8/2/2022 11:32:39 AM “CEOs, Spend less time on finance, spend less time in conference rooms, less time on PowerPoint..." By Digital Leadership Associates “Spend less time on finance, spend less time in conference rooms, less time on PowerPoint and more time just trying to make your product...
7/26/2022 11:32:36 AM As the lines between 'personal' and 'professional' blend, how can your business leverage team creativity for growth..? By Digital Leadership Associates Our commercial worlds have changed so dramatically since the start of the digital transformation and have been accelerated by the recent...
5/9/2022 8:03:47 AM Introducing the first and only Social Selling & Influence qualification in the world today, accredited by the ISP (Institute of Sales Professionals). By Digital Leadership Associates Social Media has changed the world. Changed our domestic lives and changed our professional lives We are in the midst of the biggest...
4/5/2022 8:46:50 AM Questions from the client base #7: "What is a 'Social Organisation' and why will becoming one help us..?" By Digital Leadership Associates I write a monthly column on Social Selling & Influence for OGV Energy, the UKs leading Energy Sector publication. This month I chose to...
3/21/2022 3:49:21 PM Getting your team match fit and strategically ahead in the competition for revenue and ebitda. By Digital Leadership Associates The parallels between sport and business have been well documented over the years. Training, setting goals, teamwork, determination,...
3/14/2022 2:18:53 PM Questions from the client base #6: How much time will my team to be spending on Social Media…? By Digital Leadership Associates This very much depends on what you need from this and what are the required results. This sounds like a squirmy answer, let me explain…...
1/10/2022 11:12:13 AM Beyond visibility....Using Social Media to create 'Qualified Relevance' for your business, and why this is important in 2022. By Digital Leadership Associates “So, why have you done the same thing month after month, year after year…posting bland, corporate content on Social Media that receives...
12/28/2021 3:37:13 PM Reflection and learning from Social Selling & Influence coaching in 2021...My top 3 for 2022. By Digital Leadership Associates What a year it's been… A year of ups and downs, stops and starts (and stop agains...!). The clank and creak of industrial wheels heaving...
12/20/2021 10:29:54 AM Why you and your team should be the leading Technical and Commercial influencers in your sector (and how to make it happen). By Digital Leadership Associates What would life be like if you and your team were the global digital leaders in your field…? What would life be like if your team were...
12/13/2021 5:03:30 PM Where you should be looking for Sales and Marketing clues for 2022... By Digital Leadership Associates It’s the most wonderful time of the year… I always enjoy the end of the year in business. Reflecting on the previous year and assessing...
12/6/2021 1:14:59 PM Questions from the client base #2: "How do I bring Social Selling into my company when our Managing Director doesn't even have a LinkedIn account?". By Digital Leadership Associates I was asked to give a talk to a group of businesspeople at a recent networking event. The talk was titled “an introduction to Social...
10/27/2020 3:03:52 PM The past and future of Sales - Vision 2021... By Digital Leadership Associates We had a little break last week, in St Andrews on the East Coast of Scotland. It reminded me of the time, back in February of this year,...