Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties. However, it increasingly...
For this blog I've picked up on a couple of trending stories. My focus is to stimulate the industry to continue to recognise that you...
Today's digitally savvy and not so loyal consumer are firmly in the driving seat, it's they who get to choose when, where, and how they...
If you live in the right part of the country (UK) you can now call on a whole raft of app-based systems that promise to bring you...
On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them—expecting top marketers to be...
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
As the pandemic took hold it offered pain for many and unprecedented years of growth collapsed into weeks and months for others in the...
Retailers should expect a strong return to physical stores once governments have vaccinated tens of millions of consumers. Accordingly,...
As we know Online shopping has risen strongly during the pandemic, but this has also meant a big increase in the number of items being...
One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it leveraged...
The current crisis has forced organisations to adapt rapidly to new realities, opening everyone’s eyes to new, faster ways of working...
Most companies that adopt technology tend to look at from an internal cost saving perspective rather than a consumer centric mindset. The...
In times of desperation retail brands dial up the 'Sale', or 'Offer' messaging. Whilst these are potential buying signals for consumers...
Surviving Retail brands are now passing key elements of the fiscal pain of this crisis further down the supply chain by offloading...
Without a doubt 2020/21 has made us all open to change, particularly in the way we have to go about our daily lives. It will go down in...
Fickle lot those socially savvy consumers eh! Let's be honest with ourselves, retail adopted the homogenisation and the blandness of...