Why Talking About 'Sex' Has More To Do With Branding Than You Think.
In times of desperation retail brands dial up the 'Sale', or 'Offer' messaging.
Whilst these are potential buying signals for...
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Why Your 'Social Selling' Strategy Doesn't Work.
Social selling despite what you think, and what you're 'one day masterclass' LinkedIn guru told you isn't actually about 'selling' - it...
Is There a Business Model that Provides Free Access to Broadband and Content 24/7?
The internet as we currently know it has been tested like no other time since the start of this pandemic.
There are a few people that say...
Social Media is Now an Investment in Sales, And Rent is Merely The Cost of Customer Acquisition.
Surviving Retail brands are now passing key elements of the fiscal pain of this crisis further down the supply chain by offloading...
Customer Experience Has Become Homogenised, Just Like Retail - Here's Why?
Let me give you something to think about.
If you had seen the following statement prior to this pandemic what would you, your...
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