The Powerful Influence That is Gen Z & Why You Need to Understand More Than Just Where They Hang Out.
I have been doing some deep dive 'go to market' research for a client of mine around those pesky 'yoots' known as the 'Gen Z people'.
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Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
We Are All Customers of Someone Else's Business or Open to Become One - So Do This.
Recent studies have documented a situation in which a little more than 10 percent of consumers who make purchases on the Internet trust...
Live Shopping on Facebook Combines the Fun of Live Video with the Convenience of Online Shopping.
The speed at which Chinese innovation is becoming ingrained in user behaviour in China provides us in the west with a window of...
Why Do Customers Buy from Someone Else?
As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand)...
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