5/30/2018 2:42:03 PM Why do we even need data roles? By Digital Leadership Associates AI this, Machine Learning that, Data, Data, Data. This article and the associated survey makes for interesting reading. Senior execs are...
11/21/2017 12:19:22 PM The customer is always right By Digital Leadership Associates We are entering an unprecedented era in Sales & Marketing. I for one am truly excited by it, and I hope you are too. For the last 6...
11/13/2017 11:38:09 AM Are you a Soothsayer? By Digital Leadership Associates To quote Andrew Hough, CEO of the Association of Professional Sales - "we are now seeing an arms race in the war for sales & marketing...
10/12/2017 12:44:11 PM Why Sales people need to think like a Formula 1 Driver By Digital Leadership Associates I was watching the Japanese Prix this weekend and it was great to see Hamilton and Vettel going toe to toe. Mercedes vs Ferrari in terms...